CONDOR shed its skin

New logo and new slogan for the formwork and scaffolding company.

CONDOR shed its skin new logo and new slogan
New image and not just for CONDOR. To represent the formwork and scaffolding company will be, starting from June, a brand image with stronger characters but stylised in its pictographic part. The new logo, which has got the red color from the previous one but it more brightness, and replaced black with gray to evoke the raw material used (steel), is the emblem of the ability CONDORhas to always accept and overcome new challenges.

"Revision of the logo - announces Francesco Petrosino, CONDOR General Manager - is just the starting point for a restyling that will affect our brand identity in the upcoming months and consequently the website (www.condorspa.com), lighter, more dynamic and functional. A change of skin strongly desired by the company in conjunction with the opening of a branch in Dubai, a milestone on the path to grow abroad that we have undertaken some years ago and that we hope will meet us as leading players in the near future. "

The new corporate identity, expressed in the new company profile and summarised by the slogan "Welcome the challenges", represents properly the DNA of a company that has made out of challenges the fuel for its growth. The logo, in which the vertical and horizontal cuts of the letters recall CONDORproducts's versatility and modularity, together with the flexible approach to the design of technical solutions, has been designed to be more effective in company's digital communication.

Next goal is to rebuild the site, structured to be more functional for mobile viewing.